How Brkthru Builds Smarter Workflows with Custom AI Agents

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Brkthru, a leading digital media solutions partner, faced significant challenges as they scaled operations to support hundreds of concurrent client campaigns. Manual reporting was labor-intensive, requiring account managers to piece together reports by hand—often stitching together screenshots and assembling insights manually from multiple platforms. 

The Problem: Data and Analytics Management 

“We were reporting on 600–1,000 monthly campaigns, and it became clear that the process was going to be difficult to scale,” says Kevin Repine, VP of Analytics. “How do we provide excellent service, customized dashboards and reports, but also make that something that’s scalable so we can also manage to have good quality of life for employees as well?”

The tipping point came when client feedback revealed a deeper challenge: only 65% of clients were satisfied with the insights delivered through reporting. Meanwhile, data from over 15 platforms had to be blended, cleaned, and shaped into something that actually made sense for clients—a time-intensive, manual effort that strained internal resources.

Initial Pain Points:

• Scalability Struggles: Reporting for 600–1,000 monthly campaigns resulted in repetitive, time-consuming work.
  
  
• Custom Reporting Complexity: Blending data from 15+ platforms into actionable insights was cumbersome.
  
  
• Client Satisfaction Pressure: Only 65% of clients were satisfied with Brkthru’s reporting insights.

The NinjaCat Solution: Reporting + AI Agent Evolution

Brkthru chose NinjaCat for two key reasons: first, the alignment in mindset. “The energy of the leadership is similar to ours at Brkthru—there’s a lot of ambition around what can do that’s smarter, that’s better, that really is going to meet the needs of our clients,” says Kevin. That shared commitment to client success made the partnership feel natural. 

Second, NinjaCat stood out from other tools by striking the right balance between customization and scalability—enabling Brkthru to build complex, client-specific setups without burning out the team.

After implementing NinjaCat, Brkthru saw immediate operational gains—especially in how they produced and scaled reports. NinjaCat’s automation gave the team a head start, reducing repetitive work while still allowing for client-specific customization. The results were clear in the data: client satisfaction with reporting jumped from 65% to over 90% in just one year. 

“That was the big turning point,” Kevin explains. “It told us we were finally delivering the level of insight our clients had been asking for.”

NinjaCat Impact:

• Efficiency Gains: NinjaCat’s data solutions immediately eliminated manual reporting burdens, freeing account managers to focus on higher-value tasks.
  
  
• Client Satisfaction Surge: Client satisfaction jumped from 65% to over 90% within a year of NinjaCat’s implementation.
  
  
• Scalable Customization: NinjaCat enabled Brkthru to standardize complex reporting without sacrificing flexibility or quality.

AI Agents: Taking Automation & Insight to the Next Level

With reporting streamlined, Brkthru’s next challenge was moving beyond static insights to derive deeper, proactive recommendations for clients. The goal wasn’t just to show what happened—but to uncover why, flag emerging trends faster, and empower teams to act without delay. And they wanted to do it all without adding more manual work.

That’s where NinjaCat’s AI Agents came in.

Like many teams, Brkthru initially approached AI with a healthy dose of skepticism. “It’s just  the new, big, shiny thing,” Kevin Repine, VP of Analytics, recalls. “That’s my natural disposition as well.” 

But once the team realized they could connect AI agents directly to their own data inside NinjaCat—and fully customize the outputs—the potential clicked into place.

“That’s what’s really special about agents,” Kevin says. “We’ve got these ideas, we’ve got a starting point, but now you can take over and customize this thing to work like you would want them to work in your organization.”

To ensure AI wasn’t just a trend but a functional advantage, Brkthru developed an internal framework to test AI agents across four categories: Optimize, Analyze, QA, and Augment. This allowed them to explore how AI could enhance specific tasks within their workflows—without disrupting what already worked.

Brkthru’s AI Agent journey began with Negative Keyword Nancy,  a purpose-built agent for identifying irrelevant keywords in paid search campaigns. It was an accessible entry point, given the team’s existing expertise in keyword analysis. 

“It’s the type of work we’re carrying out all the time for our clients,” Kevin says. “We have a strong knowledge base of how this analysis should be performed.” The familiarity of the task made it the perfect first step into AI Agents. “Nancy was a way to step into that—something understandable that wasn’t going to create too much confusion.”

The results? What once took 30 minutes per campaign now takes just 3—with the added benefit of a guided workflow and consistent methodology across teams.

Next came Anomaly Astrid, a custom-built agent that flags performance spikes or dips across campaigns and alerts the right stakeholders in real time. Whether it’s a sudden surge in conversions or an unexpected drop in impressions, Astrid helps Brkthru account managers tell the full story behind the data—before a client ever asks.

To support faster customization and scale, Brkthru also embraced NinjaCat’s unique AI Agent Builder “Bob”, which eliminated the need for prompt engineering. Instead of wrestling with templates or syntax, the team could describe what they needed in plain language and let Bob build the foundation.

“It made it a lot easier just to say, ‘I need something that does this, this, this, and this,’” Kevin says. “And you’re off to the races.”

With AI Agents embedded across campaign monitoring, QA workflows, and strategic analysis, Brkthru isn’t just using AI—they’re shaping it to fit their exact needs, proving what’s possible when customization meets clarity.

AI Implementation and Adoption

For Kevin and the Brkthru team, integrating AI Agents into daily workflows wasn’t just seamless—it was energizing. 

“I walked into this process having a lot of ideas of what I thought was going to happen,” Kevin says. “What I found was that it was really met with a lot of openness and excitement.” 

By positioning AI Agents as tools designed to empower—not replace—his team, Kevin helped shift the narrative from fear to enthusiasm. 

“It’s very much just another tool in our toolbox that, in the right hands, is going to make us that much better,” says Kevin. 

The early results validated their investment almost instantly. “In some cases, it was within minutes—which was kind of wild,” Kevin says. Agents quickly surfaced optimization opportunities and time-saving wins that were previously buried in manual workflows.

Now, the focus is on scale: embedding agents across more teams, refining use cases, and expanding internal access. “How do we get this in as many hands as possible? How do we make this easy?”

What’s Next for NinjaCat and Brkthru?

Looking ahead, Brkthru is continuing to innovate with custom AI Agents to deepen insights and streamline performance analysis. 

From reducing analysis time to unlocking new strategic insights, NinjaCat’s AI Agent ecosystem is helping Brkthru move faster, think smarter, and deliver better client experiences—without burning out the team.

For Brkthru, NinjaCat isn’t just a platform—it’s a partner. From streamlining reporting for thousands of campaigns to unlocking real-time insights through AI Agents, the collaboration has helped the organization operate smarter, move faster, and deliver more value to clients without burning out their team.

And the relationship runs deep. “Please… don’t,” Kevin says with a laugh when asked what he’d say if someone tried to take NinjaCat away. “It’s been such a good partnership. We’re in a spot now that I really hoped—like, years ago when we started off on this whole journey—that we would be in.”

Key Takeaways: Why AI Agents Were a Game-Changer for BRKTHRU

• Client Satisfaction Jumped to 90%: After adopting NinjaCat, client satisfaction with reporting rose from 65% to over 90%.
• 30-Minute Analysis Reduced to 3 Minutes: Negative Keyword Nancy slashed SEM analysis time by 90%.
• Immediate ROI: Brkthru saw measurable ROI within minutes of AI Agent deployment.
• Built to Scale: AI Agents were seamlessly integrated across teams and workflows, with a strategic framework (Optimize, Analyze, QA, Augment) guiding continued innovation.

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