Mastering Client Success in Ad Agencies

Welcome to a special edition of "What Gets Measured," where today we dive into the best insights tailored for client success teams at ad agencies. We’ve pulled together key segments from our rich catalog to explore the crucial role of communication in client-agency relationships. Join us as we uncover strategies for effective client engagement, the art of data storytelling, and the value of every interaction.

Agency Account Management: The Heart of Client Relationships

Starting off, we get into the real scope of account management with insights from Faizain Ali of VMLY&R. Faizain emphasizes how these roles are pivotal in adding value and establishing efficient processes, setting the foundation for a robust relationship from the onset. Listen to “Career Spotlight: Agency Account Management”

Setting the Tone: The Strategy of Client Engagement

Kylie Kullack, Head of Client Engagement at Struck, shares her perspective on the strategic importance of kick-off meetings. These initial interactions set expectations, define roles, and are vital in aligning both teams towards common goals. Listen to “The Strategy of Client Engagement” 

Measuring What Matters: Marketing Effectiveness

We shift gears to discuss measuring marketing effectiveness with Michael Kaminsky of Recast. Michael challenges traditional metrics, advocating for a shift towards omni-channel and multi-modal measurement strategies to capture true marketing effectiveness beyond basic attribution. Listen to “Measuring Marketing Effectiveness” 

The Challenge of Multiple Truths: Data Storytelling in Marketing

Courtney Lee from Nimble Gravity highlights the challenges of dealing with multiple sources of truth in marketing data. She offers valuable advice on navigating these complexities and leveraging fearless data storytelling to deliver insightful and actionable client reports. Listen to “Data Storytelling in Marketing” 

Bridging Divides: Aligning Sales and Marketing

Chris Wallace of Innerview discusses the often overlooked gap between sales and marketing teams. Bridging this gap is crucial, as misalignment can lead to wasted efforts and subpar campaign outcomes despite well-funded advertising efforts. Listen to “Bridging The Brand Alignment Gap”

The Art of the Pitch: Crafting Stories that Sell

Finally, we conclude with Stephen Steers, who brings a unique blend of sales expertise and storytelling to the table. Stephen underscores the importance of narratives in pitches and sales calls, stressing that every client interaction is an opportunity to reinforce the agency’s value. Listen to “A Guide To Better Pitches & Sales Calls”

This special compilation episode offers a holistic view of mastering client success in ad agencies. From setting the initial tone to aligning long-term strategies and delivering compelling pitches, these insights aim to empower client success professionals to excel in their roles.

For deeper insights, be sure to check out the full episodes linked in the show notes. Subscribe to our podcast, share this episode with your peers, and join our newsletter for more tailored content designed to elevate your client success strategies in the advertising world.

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