An Agency's Guide to Automated OEM Reporting with NinjaCat

When it comes to managing OEM reporting for digital marketing agencies, the process can be incredibly complex. Providing detailed performance reports across multiple brands means navigating complex, ever-changing requirements—and when things go wrong, fines, audits, or lost client trust can quickly follow. But what if your agency could turn this headache into an automated, seamless process that keeps you ahead of the game?

NinjaCat’s Data Services Team has cracked the code on OEM reporting automation, offering a solution designed to save agencies hundreds of hours while ensuring compliance. Here’s how NinjaCat streamlines the OEM reporting process and why it’s a game changer for agencies managing performance data across numerous OEM brands.

What Is OEM Reporting, and Why Does It Matter?

OEM reporting involves collecting, analyzing, and sharing performance data between OEMs (like major car manufacturers) and their network of dealers, distributors, or marketing partners. For agencies involved in these co-op advertising campaigns, particularly those that work with Shift Digital, staying on top of ever-changing report requirements is crucial. Not only does accurate reporting demonstrate the effectiveness of your marketing efforts, but it also ensures compliance with OEM objectives—protecting your agency from audits, fines, and reputational damage.

But managing OEM reporting manually? That's where the real struggle begins.

The Challenges of Manual OEM Reporting

Let’s face it—manual data aggregation and formatting for OEM reports can be a nightmare. Between constantly shifting requirements, new KPIs to track, and varying deadlines, keeping everything straight can feel like a full-time job. Here are just a few of the challenges agencies face:

• Time-Consuming Data Aggregation: Manually pulling data from multiple sources, cross-checking for accuracy, and ensuring it meets Shift Digital’s strict guidelines.
• Frequent Formatting Changes: Reporting criteria and formats are constantly evolving, making it difficult to stay compliant without endless manual revisions.
• Risk of Errors: With so many moving parts, mistakes are easy to make, leaving your agency vulnerable to audits, fines, and unhappy clients.

For many agencies, OEM reporting has become a time sink that prevents teams from focusing on more strategic, high-value tasks. That’s where NinjaCat comes in.

Where Does NinjaCat Fit In? A Seamless Solution for OEM Reporting

NinjaCat’s OEM reporting automation doesn’t just simplify the process—it transforms it. Our platform integrates with all your data sources, streamlines the reporting process, and automatically formats reports to meet Shift Digital’s exact specifications. Here’s how NinjaCat adds value for your agency:

• Automated Data Aggregation: NinjaCat pulls in your performance data from across your entire OEM landscape—whether it's ad platforms, analytics tools, or custom data sources—ensuring all the key metrics are captured.
• Up-to-Date Compliance: With pre-built workflows for 19 OEM automotive brands (and counting), NinjaCat guarantees that your reports are always formatted correctly, even as Shift Digital’s guidelines change. No more chasing down last-minute formatting updates!
• Hands-Off Reporting: Once NinjaCat has your data, we handle the rest—sending exports directly to Shift Digital without your team having to lift a finger. It’s compliance, done automatically, every single time.

Why Agencies Trust NinjaCat for OEM Reporting

NinjaCat isn’t just another data tool—it’s a partner in ensuring that your agency is always compliant, efficient, and ready to scale. Our ongoing services proactively maintain your reporting workflows so you can focus on what matters most—driving performance for your clients.

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