How Hometown Media Cut Reporting Time by 90% with NinjaCat

Hometown Media, a full-service ad agency under the Deseret News Company, specializes in healthcare and home services advertising. Their expertise spans both digital channels—like Facebook, Google, and Spotify—and traditional media such as radio and billboards. As they grew and expanded their list of clients, the team found themselves spending an excessive amount of time manually gathering data from these platforms for client reports.

The Challenge: Time-Consuming Manual Reporting

“We were doing everything manually,” said Emilio Rodriguez, Senior Digital Account Manager. "It would take too much time, especially at the end of the month. Each of us managed about 10 to 20 clients, and we needed something more automated where we could just input the data and have it filtered for us."

The need for consistent, branded reporting was paramount for the agency, which prides itself on building trust with clients. However, the manual process made it difficult to maintain that consistency. 

"We thought that building trust came from consistency, but reports weren’t consistent, and we were stuck taking screenshots and putting them into PowerPoint slides," Emilio explained.

The Solution: Automated, Seamless Reporting with NinjaCat

After evaluating many of the reporting and dashboard solutions on the market, Hometown Media Services landed on NinjaCat due to its easy account management, seamless integrations, and user-friendly reporting tools. One of the key factors in their decision was NinjaCat’s integration with The Trade Desk, a tool critical to their advertising operations.

“NinjaCat offered the features we needed, especially with The Trade Desk integration, which is essential for us," Emilio noted. "We also liked the clarity in NinjaCat’s pricing model, which made scaling easier as we grew our client base.”

With NinjaCat, the team no longer had to worry about the manual aggregation of data. The platform’s reporting tools allowed them to quickly monitor and track ad spend, key performance indicators (KPIs), and campaign budgets. "Now we can just go to the monitor tab and see what’s happening without digging into each tool,” Emilio shared.

Results: Major Time Savings and Operational Efficiency

The impact of NinjaCat was immediately felt across the agency. Manual reporting, which used to take hours for each client, was drastically reduced. “Manual reporting would take about one to two hours per client, and we managed 10 to 20 clients each. Now with NinjaCat, it takes us just 10 minutes per client,” Emilio stated. This represents a massive reduction in time, allowing the team to focus on more strategic tasks.

Additionally, the streamlined reporting process has improved internal collaboration, especially for new hires. Emilio described how NinjaCat made onboarding easier: "We had someone join the team while we were transitioning to NinjaCat, and they didn’t have to experience the old manual process. They were able to jump right in, and reporting became as easy as plugging in the accounts."

Beyond operational improvements, client-facing teams also saw benefits. Sales teams who presented reports to clients found it much easier to share campaign results in real-time. "It’s a game-changer. Everything is in one place, and we can send the report link to clients during meetings, making it easy to walk them through the data," said Emilio.

Looking Ahead: Growth Without the Growing Pains

Perhaps one of the most significant benefits NinjaCat brought to Hometown Media Services was the ability to scale. With a more efficient reporting process in place, the agency can now take on more clients without worrying about the burden of manual reporting. "If we had 10 clients before, there was no way we could add more. Now, with NinjaCat, we can handle more clients because the reporting process is automated," Emilio remarked.

When asked if he would recommend NinjaCat to other agencies, Emilio didn’t hesitate: "Absolutely. I’d give it a 10 out of 10. NinjaCat has all the tools we need, from dashboards to reporting, and even AI features. I don’t think there’s anything better on the market right now."

For agencies still relying on manual reporting or struggling with low-tier solutions, Emilio’s message is clear: "If you want to grow your agency and save time, NinjaCat is the way to go."

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