Three Five Two Case Study: The Client Reporting Solution That Scaled

THE HERO OF OUR STORY

With marketing teams in several cities including Atlanta, Tampa and Gainesville,  Three Five Two agency helps businesses drive change through early stage innovation, digital transformation, product development and ROI-driven digital marketing.  

Three Five Two was actively looking for tools to help scale data analysis and reduce the amount of time  generating monthly reports for its clients. Currently experiencing a surge in new clients, they knew it would be nearly impossible to manage the reports and the reporting cycle without a tool to streamline client reporting. They needed a reporting platform that could scale with its explosive growth, while improving overall efficiency of reporting, so their marketing strategists could focus more fully on tactical execution.

Three Five Two is data-driven and rapidly shifts client strategies based on reporting insights. That's why client reporting is so critical in their business. Their weekly reports are a keystone to a healthy and transparent relationship with their clients.

THE GOAL: Scale Client Reporting “Stat”

Three Five Two was in search of a marketing agency reporting tool to help manage its client reporting cycle. Its teams had recently begun hitting the 200,000-cell maximum in Excel sheets, and reports had become burdensome for both strategists and clients. The current reporting solution was stressed, prompting a decision to review reporting best practices and implement a solution that met high-quality criteria. Three Five Two looked to NinjaCat to help them scale effectively and efficiently while still delivering the high-quality reports their clients were accustomed to receiving.

Before NinjaCat, teams were running expansive reports manually with Excel and Google Sheets. It was a draining process that forced them into time-consuming administration, rather than executing strategic tasks. Time from tasks that contributed real value to clients. Every hour devoted to manual reporting was an hour that could be better spent improving their clients’ bottom-line. The current reporting solution was having a direct, negative impact on their strategists’ happiness and the effectiveness of their monthly campaigns.

THE SOLUTION: Reports in minutes, not hours

Three Five Two selected NinjaCat to take the reins of the reporting cycle. After a quick onboarding process consisting of hands-on sessions with the client success team, Three Five Two was ready to bring in data connections and say goodbye to long, arduous reporting cycles. Hello 20 minute reports!

NinjaCat helped Three Five Two drastically improve their data workflows, reducing time spent generating client reports by 75%. Three Five Two strategists can now immediately review the quality of reports and data, with hours free to draft expert analyses for impactful client conversations. With this time saved, Three Five Two can focus more deeply on campaign optimization and exploring new ways to deliver value to its clients.

Additionally, Three Five Two has taken this opportunity to spotlight the value its reports deliver on a regular basis. They stand as a pillar of excellence to clients, a tool to be used to further the successes of marketing campaigns. They are a direct reflection of the caliber of service Three Five Two provides. When asked how the new reports have been accepted by its clients, digital strategist Erin Martin replied, "Clients have a much deeper understanding of what is happening. One specific client was actually giving positive feedback on campaigns. The client was asking all the right questions; asking why data was doing 'this', asking to see it manipulated in new ways. It opened our eyes to the fact that they get it. They really get it!"

Not only have clients demonstrated a much deeper understanding of campaign impact, they are providing great feedback and are more engaged in the process!

Want to know if NinjaCat can do this for your agency? Maybe you too are experiencing aggressive growth, or maybe you’re seeking aggressive growth? Let’s do a quick demo and proof of concept together.  Sign up for a demo today, and allow us to show you the full potential of NinjaCat.

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